The founder of Smart Mediation came to me with a vision of a clean, professional yet modern design for his start-up business. I spent time researching the Mediation industry and understanding what consumers were looking for in order to optimise SM’s online presence. After researching, I understood that consumers engaged well with a friendly, calm tone so I ensured imagery, colours and typography matched this.
Stuart, founder of SM was very happy with the outcome and found that the final design exceeded his initial expectations. I am excited to work alongside Stuart on his future endeavours.